Pottery Mid Century

2 Jul, 2010 in art pottery by admin

Pottery Mid Century

Achievement, "china Building Ceramic First Town"

May 28, China's Ceramic Industry in Guangdong Nanzhuang town in Nanhai city focused its attention on the town which has only 76.9 square kilometers of the town. On this day, China Building Materials Industry Association, China Building Sanitary Ceramics Association Nanzhuang awarded the "China Ceramic first town" honorary title. 15 years of carefully orchestrated, Nanzhuang finally established the "China Ceramic first town" status.

Once a poor and white, today has an excellent reputation

Nanzhuang town in Nanhai city, located in the hinterland of the Pearl River Delta, South China Sea, southwest of the city. 15 years ago, there are no a ceramic enterprises. Ceramic raw materials as they are not producing, so to the development of ceramics, all of the necessary raw material procurement from the field. It should be said, Nanchuang ceramics are poor and white, developed on the basis, and can be called from scratch. Today's Nanchuang, using the 20th century, the last 20 years, realized the historical process of industrialization. Current Nanzhuang has formed a building ceramics manufacturing, aluminum, household appliances, hardware, machinery, plastics, chemical industry and common development of the industrial system, and in 2001 the town achieved 8.12 billion yuan of industrial and agricultural output value, the comprehensive strength 1637 townships in Guangdong province ranked 7th.

Ceramic manufacturing industry, as Nanzhuang's pillar industries, there are many so that even the whole country Ceramic Nanchuang proud of the place: Here is the country's largest production base of building ceramics, there are the country's largest ceramics Expo City - China Ceramic Exhibition the city, there is China's largest R & D center Ceramic - Ceramic R & D center in China, there are Chinese ceramics industry's largest ceramic professional website - China ceramic network, there is the world's largest ceramic enterprises - New Source Ceramics Co., Ltd. ... ....

Scale rated first in the country

Since reform and opening, Nanzhuang town in Nanhai city construction ceramics industry has seen rapid development, so far, the town a total of 72 large and medium sized ceramic enterprises with the advanced construction ceramics more than 400 automated production lines, annual output of more than 600 million square meters, the country's total output above 20%. Products in the regional markets produced a high degree of centralized, large-scale, so that Nanchuang ceramic production, without any doubt become the first town. At the same time, in recent years Nanchuang people outside the big Nanchuang Foshan ceramic enterprises run the growing number and become a pillar of strength of Foshan Ceramic-producing areas. According to statistics from related departments, the entire Foshan ceramic enterprises more than 60% yes Nanchuang-run. In addition to producing large, Foshan, there are a considerable number of Nanzhuang Heyuan in Guangdong province, the four will be, outside the province of Sichuan, Shandong and other places to make huge investments to build ceramics factory. Such as "New Source", in recent years invested 550 million yuan to buy land 1000 mu, founded in Sichuan Jiajiang County, a large building ceramics enterprises.

Last year, in June, "New Source" again in Heyuan, Guangdong purchased 1000 acres of land to invest in more than 30 ceramic production lines. Ceramic has developed into an important pillar industry Nanzhuang last year, the town Nanzhuang building ceramics industry's output accounted for 67% of industrial output value. In 2001, Foshan Ceramics 10 strong enterprises, operated by the Nanchuang people have five, accounting for the entire Greater Foshan producing half of the 10 strong enterprises. Nanzhuang the formation of the nation's first pottery-scale operation, its advantages arising from the linkage effects ensued. First, it has become an emerging national ceramics production and sales centers, technical information exchange and research and development center, so that Nanzhuang ceramic products in the domestic ceramics industry can be described as leading the trend of the times; followed by the scale of operation can reduce production and operating costs, production out of inexpensive high-quality products, product performance, price in the peer has a significant comparative advantages, which are very beneficial to develop domestic and foreign markets; third, scale of operation also Nanchuang Ceramic products not only have different grades, and colors full range to meet the needs of different consumer groups. With the Nanzhuang as a national building ceramics production, circulation center of the establishment of the National Ceramic Nanchuang industry is playing an increasingly important role. Fair trade is currently carried out activities Nanzhuang Ceramic more than 500 companies, domestic annual trade volume reached 15 billion yuan, the products are exported to the whole country in various provinces.

In recent years, the export trade is also Nanzhuang showed rapid growth in 2001, the town building ceramics exports more than 800 million yuan, the products all over the world, more than 50 countries and regions. After 15 years of development, Nanchuang has become the country's largest ceramics production, circulation bases. Order to expand exports, Nanzhuang Government's efforts to do a good job "matchmaker" for business matchmaking and providing services to create the conditions for export. In August 2001, the town government and the Guangdong Ceramics Import & Export companies set up branches Nanchuang China for ceramic enterprise has built an export platform. At present, many enterprises have obtained import and export rights, and the emergence of a new Pearl Group, the New Source Group, Ronan Group, Shangyuan plant can be strong Ceramics Co., Ltd., exports nearly million ceramic enterprises. Is expected in 2002, Nanzhuang Ceramic product exports will reach 15 billion yuan.

Science and technology leader in bigger and stronger

Nanzhuang leaders and entrepreneurs realize that bigger is just the initial target, and stronger is the ultimate goal. To this end, Nanzhuang began in 1995, on a comprehensive cessation to a new ceramic production lines and spray tower, and in existing enterprises on the basis of stronger, doing fine in the country and the world tree Nanchuang company's brand. Use high technology to upgrade traditional industries, production, learning, and research the path of integration. 2002 Nanzhuang Jiangxi Jingdezhen Ceramic Institute has established production, learning and research partnerships and in 2001 jointly established the China Building Ceramic R & D center, so that Nanchuang became an important ceramics research and development base. Enterprises, such as the New Pearl Group in Beijing's Zhongguancun establishment of the new Pearl Green Ceramic Research Institute; New Source Group, became the former National Building Materials Bureau named National Building Materials Bureau of Science and Technology Development Center appointed scientific and technological development and production base, the National Building Materials Bureau of Xianyang Ceramics Ceramic Research & Design Institute-New Source Development Center. Ceramic products to enhance competitiveness in the international arena, Nanzhuang in the pursuit of output growth at the same time, pay more attention to improving the quality and brand promotion, from their 1996 full implementation of the enterprise in the ceramics ISO9 000 quality management system, after several years of very hard work, most of the ceramic ISO90 00 enterprises have established a quality management system, product quality and rapidly increasing, and enterprise management step by step with the international advanced level. Has now emerged, "New Source", "new Pearl", "Golden rudder," "Lantern" and "can strong" and a large number of nationally-known building ceramics enterprises. In June 2001, "New source" products are rated AAA grade China's first corporate image; Golden rudder Ceramics Group's products have become the National Games will be the main venue designated products.

"Cheese" Why drop Nanchuang

Nanzhuang, an original ceramic nothing to do with the town, it is not a ceramic material of this origin, the production of raw materials required for ceramic products from the Guangdong Province Conghua city, flower city, Heyuan City, Zhaoqing City, etc. into. However, people have chosen the development of Nanzhuang building ceramics industry. Nanzhuang, according to the relevant parties, this is because the same big Nanzhuang Foshan and Foshan area, Foshan Nanzhuang were optimistic that with a long history of ceramic production base, especially in the reform and opening up, they even saw the national large-scale infrastructure project on building ceramics products. Therefore, the use of Foshan Nanzhuang geopolitical advantages and technological advantages, the development of ceramics is not surprising. However, people have only a short Nanzhuang 15 years, so Nanzhuang to become a "first building ceramics in China Town", which can not help but lament the.

The author in Nanzhuang survey, Nanchuang Ceramic industry's rapid development is mainly due to the following factors: First, ahead of the vision and system environment. And the Pearl River Delta, like many businesses, companies started Nanzhuang also face collective enterprises are constantly emerging. However, after nearly 10 years of development, the drawbacks of collective enterprises began to emerge slowly, institutional rigidities, responsibilities and rights of unknown, poor management, innovation is not strong impact on the further development of enterprises, enterprises have entered the danger zone. Faced with this situation, Nanzhuang Government to act quickly, since 1998 the collective enterprises of town ownership system reform, the original collective enterprises are assets of the auction, contracting, leasing the form of restructuring. Enterprise restructuring, the responsibility to solve the issue of unclear property rights. Under the new system, the formation of an effective incentive and restraint mechanisms, self-development of the internal driving force for further enhanced.

It is this institutional change, so that some other Ceramic Nanchuang producing areas in the domestic difficulties in the market are sometimes a little dark horse struggling to achieve a jump in just a few years time to become the largest building ceramics production base. Second, perfect the supporting industry. Foshan Nanzhuang where large areas are the country's most important ceramics producing areas, after a long period of accumulation, the four major producing areas gradually became the center - the sales center ceramic products, ceramic machinery supporting center, ceramic technology information clearing house, Ceramic talent exchange centers. Since 1988, the first building ceramics enterprises Nanchuang have started Nanchuang people on the use of their advantages, and the rapid development of the local building ceramics industry, in later years, building ceramics enterprise development to more than 70 to become the industry's focus of attention. Ceramic companies due to the increase of the potential surge in demand for all kinds of ceramic enterprises talent information, technical information, the rapid flow of Nanzhuang, coupled with the town's pottery business has a very flexible mechanism to enable enterprises to have a bigger and stronger strong support. The Nanzhuang also become a new sales center ceramic products and ceramic mechanical supporting center, which have allowed the development of enterprises Nanchuang Ceramic embarked on a virtuous cycle track. Third, transformation of government functions in place.

In the Nanzhuang to achieve a "small government, big society" and "big government, small society" organic unity. "Small government, big society" refers to the transformation of government functions more in place, Nanzhuang the Government does not intervene in specific business affairs. This reflects the Government's "small." Nanzhuang Building Ceramic Industry from scratch, from the low-end products to high-tech, brand operations, the Government's guidance and services contributed. From 1998 Nanchuang Ceramic industry institutional reforms to the current construction of Asia's largest ceramic-commerce platform - Huaxia Ceramics Expo City, have shown the Government's vision for business services, advance, make a fuss in the service reflects the government's "big . " The Government has also implemented major Nanzhuang Rotary to support the strong supporting the superior of the famous brand strategy, in promoting enterprise restructuring and implement "and encounter great" basis, so that Nanchuang emerged a number of well-known brands, such as "New Source", " The new Pearl, "" Golden rudder, "" Lantern "and so on, in which the source of the new group to become the world's largest ceramic enterprises.

The 20th century, the mid-90s to middle and low Nanchuang products also dominated, but today's Nanchuang, has succeeded in shaping high-quality, high-tech product image. 4 is both practical and based on a long-term international strategy. Although the export of ceramic products Nanzhuang currently first in the country held steady, but the Nanchuang people have a more long-term considerations, they believe, in the context of China's accession to WTO deal with the challenges of international strong opponents, Nanchuang's strategy is to switch from a purely defensive for the combination of defensive and offensive. At present there are 10 more than Nanzhuang Ceramic enterprises have scored a self-import and export rights, the town with the Guangdong Provincial Government in cooperation Ceramics Import & Export Corporation China set up a branch Nanchuang for Nanzhuang ceramics to further create favorable conditions for overseas expansion.
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