Peters Reed

11 Sep, 2008 in art pottery by admin

Peters Reed

What Is Personal Branding?

Hi all!

Often times when I teach others personal branding and I ask what personal branding is exactly, I am met with blank faces or educated guesses. Which is okay because it affords me opportunities to share a little insight.

I found long explainations as to what it is and in fact here is one definition that I found;

Definition

Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.

The term personal brand is believed to have first appeared in the August 1997 issue of Fast Company Magazine, in an article by management guru and author Tom Peters, who wrote, "We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."

While I like this definition, allow me to simplify more.

Personal branding is the process of taking your name and face and adding value to it. It is a promise of value and you determine that value.

But the key to remember here is "process". Personal branding is indeed a process and your brand will not be built overnight.

I had a guy call me up one day and asked me about personal branding. After I explained it to him, he ask if it would save his job which he could lose in the next 30 days. I told him that personal branding doesn't quite work that way.

The process works more like a crockpot rather than a microwave. Remember, the more time you put into building your strong magnetic personal brand the better the staying power is of your branding.

Until next time....You are the BRAND!

About the Author

Dubbed " The Personal Branding Educator & Thought Leader", I'm a Personal Brand Speaker & Trainer. I help independent professionals, entrepreneurs and business owners to accelerate their profits using an integrated social marketing strategy, with particular focus on Facebook, Twitter and other social media platforms.

Robert Earl Reed

www.RobertEarlReed.com

If you were a coach what would your Lineup be?

only NFL and NCAA

Heres Mine
QB : Tom Brady , Joe Flacco , Pat White
HB : LaDainian Tomlinson , Adrien Peterson , Darren McFadden
FB : Jermi Johnson
WR : Randy Moss , Braylon Edwards , Santonio Holmes Dwayne Bowe , Devin Hester , Joshua Cribbs
TE : Jason Witten , Ben Watson
RG : Logan Mankins , Shawn Andrews
LG : Steve Hutchinson , Allen Feneca
RT : Matt Light , Jonathan Odgen
LT : Joe Thomas , Jason Peters
C : Jeff Saturday , Matt Birk
DT : Tommie Harris , Darnell Dockett
DE : Julius Peppers , Jason Taylor
LOLB : Julian Peterson , Lance Briggs
ROLB : Shawne Merriman , Greg Ellis
MLB : Brian Urlacher , Zach Thomas
CB : Champ Bailey , Asante Samuel , Nathan Vasher , Antonio Cromartie , Quentin Jammer , Al Harris
SS : Bob Sanders , Troy Palamalu
FS : Brian Dawkins , Ed Reed
K : David Akers
P : Shane Lechler

QB Peyton Manning, Tom Brady, Tony Romo
HB LT, AP, Brian Westbrook
FB Greg Jones
WR Randy Moss, Reggie Wayne, Larry Fitzgerald, Plaxico Burress
TE Antonio Gates, Tony Gonzalez
T Walter Jones, Orlando Pace, Jon Runyan
G Steve Hutchinson, Allen Fanaca, Shawn Andrews
C Jeff Saturday, Matt Birk
DT Vince Wilfork, Casey Hampton, Kevin Williams
DE Dwight Freeney, Julius Peppers, Mario Williams
OLB Any Patriots LB...lol
MLB Brian Urlacher,
CB Champ, DeAngelo Hall, Asante Samuel, Antonio Cromartie
SS Bob Sanders, Adrian Wilson
FS Ed Reed, Brian Dawkins
K Adam Vinatieri
P Brian Moorman

Apostle Peters on Atlanta Live with Sis Perri Reid