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Pulse Value-Added Distribution Channels To Enhance The Value Of Seeking New Opportunities To Change Development Patterns

Pulse value-added distribution channels to enhance the value of seeking new opportunities to change development patterns

Core Tip: and a few years ago to contribute to the value of value-added distribution factors and did not change significantly, but the importance of various factors, the value of a significant change there. Prior to this, the most important logistics and financial capabilities, and now, product promotion, pre-, during and after sales technical support, Dell Inspiron 9400 Battery development and training certification to better reflect the value of capacity, are becoming increasingly important .

【Status】 articles delay distribution channels to enhance the value of

Two practical problems highlighted

Years ago, has been executive director of the Guangdong Institute of Ouyang CAD East ECS successfully led the development of internal information management system and the establishment, as a senior technical management experts, also ECS Technology (China) Co., Ltd. His vice president, has long been responsible for leading value-added services business ECS.

With the emerging new industry, changes in the market, ECS's value-added services group also became abundant, and grow strong.

With many years of toil in the value-added areas, experience the manipulator experiences, Ouyang Li Tung said: "with a number of years ago, at the current stage of the value-added distribution shows two distinct characteristics of the main." His analysis: "The in technology, products, brands have been relatively mature in the large industry market 中, since the final Kehuyijing Zhijie exchange in touch with Changshangjinxing, Suo Yi value-added distribution and logistics business Weiraojinrong contribution value of becoming more obvious. while in Ru Zhi Zao industry, commerce, trade and other small and medium businesses market, with significantly more new brands and new products, so the market in small and medium industries, in addition to finance and logistics, the even more dependent on the contribution of channel distributors to expand, regional coverage, technical support, information exchange and other important values, which is emerging in recent years, a clear trend. "

For large industries and small and medium businesses both markets, he also clarified that there is a commonality between the two, that is, companies increasingly tend to outsource certain services to value-added distributors. Analysis of the reasons for doing so sometimes companies to concentrate more on high-end consultancy services to clients, sometimes in order to reduce maintenance costs, and sometimes also possible that the companies own resources enough, so I hope that the distribution partner in this regard contribution value. "And 7,8 years ago, outsourcing accounted for the proportion of value-added services distributors have a very significant upgrade, which is an important trend in the current stage."

Ouyang Li Tung stressed.

However, he also pointed out that the implementation of value-added distribution process, there are some real difficulties and problems. First, the problem of balanced development, and second, channel capacity.

"Balanced development is to balance the large industry market and the proportion of small and medium business market industry, that is purely financial and logistics businesses around, and more dependent on us to provide channels, technology, information Fujitsu Lifebook T4020 Battery, and while also getting the right return on investment . Meanwhile, many companies are themselves of two business models coexist, and have different modes of operation, therefore, value-added distributor also relates to the relationship between strategy and the balance of manufacturers. The channel capacity is a real tangible a's, it decided to customers, channels, vendors, information and whether demand for accurate and quick delivery, maximize capacity and resources are being combined with the play, which is one of the core values of value-added distributor. "

Ouyang Li Tung explained in detail.

For the implementation of value-added distribution process difficulties and problems, Changhong Jiahua storage business official said: "As customers throughout the IT industry growth and development of small and medium enterprises and individual users Buduan increase, storage area of the market space is increasing, and therefore a more professional, quality and cheap products in the market is also increasing, it may become a major trend, users on the overall storage solutions and related service needs will continue to expand, it can be said that Dai Biao the value-added distributors will face opportunities and challenges. "

At the same time, the responsible person stressed that: "In this trend, the program segments and optimize the entire value-added distribution business will be a challenge, which, ZARVA integration of resources and services relying on its ability to service the formation of in the value-added partner network, continuing to provide users with technical support, technical consulting, solutions, leasing and other value-added services environment, together with partners, with the optimization of product mix to meet the diverse needs of industrial users. "

Value-added distributor for the new value

Although there are some value-added distribution problems, but the advantage of value-added distributor performance was very obvious. "Now value-added distribution companies exist to account for ECS about 40% of the overall share of distribution business." ECS Ouyang Lidong disclosed to the media.

In contrast to the traditional distribution of value-added distribution and their respective strengths, the Ou-yang Li east of Road: "Compared with traditional distributors, value-added distributors throughout the supply chain to have more Sony VGP-BPS5 battery contribution points, which is between the two the main difference. The value of contributions to traditional distribution points mainly in the capital, covers, and general logistics and so on, while the value of value-added contribution to distribution points in addition, also includes high-end professional logistics, product promotion, sale, sale, after-sales technical support, service outsourcing, training channel, mining projects, training certification and so on. For example, to a Taiwan Shebei thousands or even thousands of kilometers from Waimen door delivery Ji Ke Hu and Anzhuang are involved with so many details - - such as the tilt of the class of strict environmental requirements, transport, environment and customer pre-installed on-site survey in advance what to do to prepare, these require high-end sound very professional logistics services. Also, how to dig under the company's strategy and provide suitable channels for industry-and the most simple and fast for Fang Shi transferring the product, technology, service. Dang a commercial or independent software developers, Ji Cheng, competition in the Cenyutoubiao the Ruhemanzu their Women's pre-consultation, how they get Bangzhu Finalist qualification and technical certification, how to provide value-added services Tuoqie. These are different from the value of contributions to traditional distribution points. "

In addition, he also pointed out another major difference with the traditional distribution is a different target market. Typically, the traditional distribution targeted at the consumer market and enterprise customers in the front-end markets, such as desktop computers, printers and other devices, while the value-added distribution is for business customers and government customers IT infrastructure market. In 2009, by the greater environment, consumer market has been seriously affected, while the value-added distribution market has not been affected, even in some sectors such as transportation and other areas of growth appeared to increase demand, indicating that business with the Government's IT infrastructure market capacity is very large, very impressive prospect.

Four types of value-added business needs

However, value-added distributors play an important role in the integrators, independent software developers for value-added services with the reality of what needs?

ECS Ouyang East, said: "integrators, independent software developers for value-added distribution can be divided into four categories of basic needs."

The first is the most basic needs. Such as business, logistics, financial class support. Second, the information needs of new projects. Integrators and independent software developers, they are usually like to cooperate with our process, can be the new project information and opportunities. Based on our past experience, such project opportunities may arise at any time, such as new technologies and products in the promotion process, or in the process of cooperation with our vendors, as well as some market activities. Once again, pre-sales technical support and advice. Independent software developers are usually reflected in the core competencies and customer relationship applications, IT infrastructure and for the Ping Tai, their technology, resources and experience are relatively Qianque, so will the pre-Zhi Chi Chanshengxuqiu Women. Toshiba pa3383u-1brs Battery because the current IT system platforms are open, involving too many of the products and, with the integrated business Shougui Mo and resource constraints, right Xuduo technology Yu Chanpinrenzhi limited, that our actions Zixun Shihouyehui demand. Finally, integration of procurement requirements. Usually the final customer in a procurement project will include a variety of IT infrastructure products. For integrators and independent software developers, how to learn quickly as possible all the product specifications, technical information, service capability, rapid response in the competition, and reduce the overall cost of the integrated management and procurement is very important. This is also the number of integrators and independent software developers an important reason for choosing us.

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